How AI can help create better sales people

Using the best of AI, sales professionals hone their skills, leveraging advanced analytics for self-reflection and continuous improvement in their selling techniques.

I have been collaborating with Ovida for a while now to research the ability of AI to help people learn coaching skills faster. We are currently working on a large-scale randomised controlled trial (RCT) longitudinal study to determine how effective their software platform is in improving a range of coach metrics such as coach talk time, interruption rate, number of open questions, question rate and more.

While we started off focussing on coaching we soon realised that good coaching skills are in fact universally useful skills far beyond coaching. In speaking to a colleague in the business of sales, I realised that many of the skills we teach coaches are highly applicable in the sales environment. Being a curious researcher I decided to delve a little deeper to explore, from a scientific point of view what evidence exists that links coaching skills to improved sales outcomes.

In this series of short articles I will share with you my discoveries and insights.